Study location	Lithuania, Vilnius
Academic field	Business and administrative studies (JACS N000)
Type	Undergraduate, full-time
Nominal duration	3 years (180 ECTS)
Study language	English
Awards	Bachelor (Bachelor in Business Management)

Tuition fee	To be confirmed Tuition fees for academic year 2021-2022 will be confirmed in the beginning of March, 2021 after the normative fees are set by the Ministry of Education, Science and Sport of the Republic of Lithuania.
Application fee	€100 one-time Application fee is not refundable. Payment details will be provided after submitting the application.

Entry qualification

High school / secondary education (or higher) Additional educational documents (such as results of state examinations or pre-University education) might be required according to applicant’s country of residence. The entry qualification documents are accepted in the following languages: English / Lithuanian / Russian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English Proficiency level not lower than B1 (following the Common Framework of Reference for Language approved by the Council of Europe). Accepted proof of proficiency: IELTS, TOEFL, PTE, Cambridge English. Certificate is not required if your native language is English or if your previous studies were conducted fully in English language.

Other requirements	A motivation letter must be added to your application. Motivation letter should include: short introduction, personal SWOT (Strenghts, Weaknesses, Opportunities, Threats) analysis, individual expectations of the programme.

More information	mruni.eu/..ding-and-advertising-management

Overview

The purpose of the study programme is to prepare professionals in closely related business field of branding and advertising management, who would be able to integrally understand branding development theories, branding business, projects and strategy development, peculiarities of branding positioning and management on cyberspace, advertising business strategies, advertising modeling, advertising design, integrated image management, sharing economics and other aspects of branding and advertising content development including self-employment and entrepreneurship in these areas, to ensure the realization of branding and advertising business by applying global scientific methodologies, effective tools and techniques in different content environments in this field, to ensure the ability to apply interdisciplinary knowledge by realizing the interaction of business, management, economics, creativity and technology through innovative media systems.

Career opportunities

Graduates of Digital Economy programme will work at: TV and production companies, graphic design studios linking the activities with the implementation of branding and advertising content creation projects; Advertising agencies where the activities are focused on the digital environment by more active application of modern and integrated technologies and techniques; Project Manager’s assistants and General Managers, Project Managers in advertising production, publishing, media, companies providing interactive services, advertising departments of various business enterprises; As freelance consultants, influencers for individuals and/or companies by developing branding and promotion strategies on social media.